because it was so precise, he did not answer all 
questions. But I think the best assessment in a way 
for McLuhan is to take a line from him where he 
said, “As Plato surfed the wave from orality to 
literacy, as Descartes surfed the wave from 
manuscript to printing press culture,” McLuhan 
surfed the electric wave from print to electronics 
and computers, thus bringing us to our own day. A 
number of scholars have picked up his ideas on 
this media-morphosis. Joshua Marowitz is a good 
example. Here’s an American scholar who’s taken a 
look at how did television really effect its cultural 
transformation, what was it about it? And again, 
Marowitz admits that he’s inspired by McLuhan but